PlayItForward is a partner-led CSR programme that gives back to the community, powering positive change for people, place, and planet.

Since its launch in 2014, the award-winning CSR programme has assisted many worthy causes and invested millions of pounds into various CSR initiatives.

This has included supporting national responsible gambling charities, donating Christmas gifts to vulnerable children, and raising funds for global crises including Ukraine humanitarian relief, Covid-19, and the Syrian earthquake appeal via the Disasters Emergency Committee (DEC).

This inclusive and collaborative framework reflects PlayItForward’s commitment to making a meaningful impact on the communities it serves, driven by the collective passion and dedication of its partners.

Strengthening our impact with key partnerships

PlayItForward proudly partners with Apricot, Neon Solutions, and Novellie Verardi & Mitchell, enhancing our capacity to support and expand our impactful projects.

Spotlight on PlayItForward’s community commitment

PlayItForward has earned recognition for its outstanding commitment to CSR through a series of prestigious awards.

In 2018, the programme received the HR Excellence Award for Best CSR Strategy, highlighting its innovative and effective approach to integrating CSR into its business strategy and operations.

In 2019, PlayItForward was honoured with the CasinoBeats Pride of Gaming CSR Award, celebrating its significant contributions to promoting responsible gaming and community engagement.

The accolades continued in 2021 with the WiGDA Charitable Community Award, acknowledging the impactful charitable initiatives and community support efforts led by PlayItForward.

PlayItForward has also been shortlisted for many awards and for 2024 includes the EGR B2B Awards and the 2024 WiG Diversity Awards.